United Fiber

— Lead UX Designer —

United Fiber and Data built an expansive dark fiber network. They partnered with App Partner to create a promotional site for their business. UFD came to us with a script of what they wanted to say to customers and my role was to make their words visual and easy to understand. I began with an operation questionnaire to get a clear sense of the product and what they wanted to achieve, then we moved into a site map for navigation, and further expanded that into wireframes. I aimed to make sure there was operational simplicity, clear data presentation, and an effective use of visuals and micro-interactions. They already had some basic branding in place which the visual designer and I evolved into a more thorough design system. As lead UX designer on the project I was responsible for the the information architecture and hi-fi wireframes. I collaborated with the Visual Designer, Jenny, on the look and feel.